#Hippo email verifier how to#
#Hippo email verifier verification#

API вЂ“ do they have a well-documented API where you can integrate your own platforms directly with them?.Integrations вЂ“ bulk processing of email addresses is one thing, but if you can integrate all of your systems and entry points where youвЂ™re collecting email addresses, thatвЂ™s a far more efficient process.Support вЂ“ whether or not the company had a means of contacting them via email, a contact form, or phone number and did anyone actually respond to the request.TransparencyВ вЂ“ is the service registered openly online with contact information for their domain ownership, business location, and contact information? Is the business a dedicated office space (and not a PO Box or shared office)?.

TermsВ вЂ“ does the service have terms and a privacy policy in place that ensures that they do not resell or release your email addresses to any third party?.

Our recommendations were based on the following:

This page has become incredibly popular, so we want to ensure we provide some guidance in selecting a provider and why we segmented the list below into recommended and unknown email list hygiene services.

#Hippo email verifier how to#

How to Choose An Email List Cleaning Service Re-Engagement вЂ“ If you have a list that you havenвЂ™t sent to in months, you will want to cleanse the list to avoid a spike in bounces that may impact your deliverability rates.Low Open Rates вЂ“ If youвЂ™re not measuring your inbox placement rate and have low open rates, your emails may be going to the junk folder due to so many spam traps and bounced email addresses.Low Inbox Placement вЂ“ Your emails may be going directly to the junk folder because your list has so many spam traps and bounced email addresses on it.Migration вЂ“ If youвЂ™re moving to a new provider, email list cleaning is an essential step in your IP warming strategy.Here are 4 scenarios where email list cleaning is a necessity:

#Hippo email verifier verification#

Email validation verifies that the email address is properly constructed, while email verification utilizes methodologies to predict its likelihood to be delivered.Д®mail hygiene is a necessary step in having a great email deliverability program and maintaining a good sender reputation. Keep in mind that thereвЂ™s a huge difference between email validation versus email verification services. Thankfully, there are email verification and list hygiene providers on the market who gather intelligence and will help you clean your lists before getting caught up in this mess. Having 1% of your list bad can drop your deliverability by over 10%! Well, duhвЂ¦ the first send captures the invalid email addresses! The average acceptance rate for a Sender Score of 91 or greater is 88%. Often, theyвЂ™ll tout a 99% deliverability rating, but the small print states that itвЂ™s after a few campaigns. The irony, in my opinion, is that I believe itвЂ™s easier for a SPAMMER to get an email into your inbox than the average company sending a valid message.Д®mail Service Providers arenвЂ™t too honest about their deliverability rates, either. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. Doing something as simple as sending to an old list where a particular threshold of email addresses bounces can set off their threshold. They may promote the fact that those accounts were maliciousвЂ¦ IвЂ™d argue that many of them were simply companies sending to their lists and not using best practices.ДЄccording to Jupiter Research, more than 20 percent of email registrations contain typos, syntax, domain, and other errors.

With Omnivore, Mailchimp sent 50,000 warnings and shut down 45,905 malicious accounts in one year alone. Email service providers donвЂ™t care about your opt-in methodology or your audit trail they simply assume youвЂ™re a spammer.Д®SPs like Mailchimp have implemented intelligence on email addresses in a system called Omnivore. We donвЂ™t give them access to our list, but many times we collect email addresses together to execute campaigns. Sites like ours work with partners on shared campaigns with vendors and clients. ItвЂ™s not as simple as double opt-in in the industry. If over 10% of your emails are bad, less than 44% are delivered!

Internet Service Providers (ISPs) block Email Service Providers (ESPs)вЂ¦ and then ESPs are forced to block clients. The result is that thereвЂ™s an adversarial relationship between the two. While ISPs and ESPs could totally coordinate if they wanted to, they simply donвЂ™t. In the last 20 years, the only thing thatвЂ™s changed with email is that good email senders continue to get punished more and more by email service providers.